How to Keep Customers

logo
Interior of Sherlocks Bar

Generally, people are by nature conservative and dislike change in their routine. For business people, finding a new supplier is a time-consuming exercise, just as finding a new customer is for any business.


 

Depending on the market a business is in, figures of about 8 are often used to describe the ratio of profitability of an existing customer to a new one.


 

Understand what can go wrong in customer relationships that pushes decision makers to look elsewhere for the services you have been providing. Explained with examples from experience.


 

After a short introduction by each attendee, the presentation will be 'full on' for nearly the full hour, with some time for Q&A afterwards.


 
What kind of business?
Any business reliant on subscriptions or repeat business.
Especially for any business hemorrhaging clients.
Who is it for?
For solo entrepreneurs and startups plus Management KTP Associates.
Why attend?
Understand what can go wrong in your back-office processes plus identify the approaches to prevent or recover. Gain insight into frameworks which help recognise and prevent bad practices. There will be nuggets of knowledge to take away and adopt.
Business benefits
Increase customer retention. Improve customer satisfaction. Create a competitive advantage within the business resulting in increased profitability.
Venue
Sherlock's Bar (Opens a new window), 17 Clarendon Road, Southsea, Hampshire PO5 2ED.
Attendees will be sat at distanced tables in accordance with the bar's Covid-19 review.
Due to licencing requirements during Covid-19, there is a strict limit of eight attendees in addition to the presenter and other staff.
Date
Tuesday 6th October.
The event may be postponed, cancelled or the number of places restricted under the following circumstances:
  • illness within the presenter or venue staff households;
  • additional licence conditions set by Portsmouth City Council.
  • the venue being returned to "Stage Three" of the roadmap.
Time
10AM - 11AM.
Covid-19 Risk Assessment
This coronavirus is a genuine and on-going risk to human health, with potentially lethal consequences.

This assessment follows government guidance on performances (Opens a new window) [accessed on 21 August] for Stage Four.

The following moderate the risks in line with the guidance:
  • The event (performance) is being held at a venue that has been assessed for Covid-19 risk.
  • Attendees (the audience) are required to sanitise their hands on entry to the venue.
  • The event (performance) will be postponed if there is illness within the presenter (performer) or venue staff households.
  • The presenter (performer) will be wearing a covering over their nose and mouth while presenting.
  • Attendee (the audience's) two contact details shall be verified in advance. Registrants are required to agree that these contact details may be shared with NHS Contact Tracing (Opens a new window).
  • Registration (the audience) is limited to eight attendees.
Costs
The presentation is free to attend, but booking is required to control numbers in accordance with the risk assessment.
A payment of £10 to the venue on the day is to cover refreshments and cleansing.
Booking and Waiting List
On-line at www.eventbrite.co.uk (Opens a new window) until midday on Monday 5th October.
If you're interested in being informed of future dates, please write to enquiries@esm.solutions.
Next Steps
  • Half-day workshop
  • One-on-one mentoring
  • Consultancy