Training as Marketing is an approach to marketing that prioritises the education of both current and prospective consumers about the offerings of client company's products or services. It is about integrating the principles of training, learning, and development into marketing campaigns to provide value, create brand loyalty, and ultimately, drive sales.
Unlike traditional marketing, where the focus is often on selling, Training as Marketing is about enabling customers to make informed decisions. The primary objective is to develop and maintain customer relationships by passing on information, establishing trust, and encouraging sustained involvement.
Customers are becoming more knowledgeable and discerning. From in-depth subject matter presentations to interactive workshops, Training as Marketing takes on variety of forms.
Whether you are a seasoned marketer looking to reinvent your strategies or a start-up exploring innovative ways to build your brand, this understanding of Training as Marketing is crucial in developing a resilient and influential marketing strategy.
The length of each talk is typically one hour, including the Q&A time. Some of the topics will be given in conjunction with additional speakers, such as Alison Laughlin, Sarah Harvey, or Sophie Personne.
